It starts with food but brands are equally important to us. We invest our hearts and souls into creating and managing our own brands as well as those that we manage on behalf of our partners. Successfully pairing appropriate service and/or product brands together can deliver an incredibly powerful halo effect.
Specialist brands ensure that our stores and products resonate and sustain relevance with consumers. Our brands are the symbol that endorse our quality assurance and thereby build trust with our customers. It's the mark they look for and advocate on our behalf.
To maintain and grow brand equity, we manage and market all of our brands with our in-house agency and central marketing support – who do everything from design to social media to media buying.